Results from real partnerships.
Two partnerships, from both sides of the marketplace: a supplier and a retailer.
Supplier story
Nemesis Now
Nemesis Now creates licensed gifts and collectibles from pop-culture brands including Harry Potter, Lord of the Rings, Batman and Gremlins. Boulevard and Nemesis Now began working together in October 2021.
- 40,000+
- orders delivered by Boulevard in the first 12 months
Scale and reach
Navigating a competitive Amazon market with scale behind the range.
Operational capability
Fulfilment that widened customer access without adding work for the brand.
“In an overcrowded Amazon market, Boulevard was a convincing proposition on their metrics of scale, company responsibility and logistical capability. Working with Boulevard has positively impacted our business with excellent first year sales all conducted in a straightforward, professional manner.
I would highly recommend working with Boulevard. The main reason would be a constant two-way dialogue between the businesses and the willingness to embrace our own brand values.”
Marketplace story
B&Q
B&Q, a leader in UK home improvement, DIY and garden, continues to grow its marketplace. Boulevard has become a key partner in broadening its product range and streamlining operations.
Category expansion
Boulevard has helped B&Q expand into new categories such as Pets, Sports and Crafts.
Fast integration
At the time of this case study, Boulevard's integration with B&Q's Mirakl platform let it launch new product lines in around 48 hours, and products already in its catalogue in as little as two hours. Timings for a new partner depend on product data and approvals.
Boulevard at a glance
- founded
- 2016
- major retailers and marketplaces sold through
- 20+
- product categories
- 15
- countries Boulevard has delivered to
- 120


Channels Boulevard has sold through include
- B&Q
- eBay
- Tesco
- Decathlon
- Matalan
- Robert Dyas
Figures describe Boulevard's trading since 2016. The channels and countries available for your range are agreed product by product.
Grow with Boulevard
Become a Boulevard supply partner.
Tell us about your range. We'll review the opportunity and discuss the next steps.